Is your website up to date, or does it seem to be stuck in the past? Modern businesses can suffer from signs of outdated websites in the hectic digital environment of today. It can damage your reputation, turn off potential clients, and impede your progress online.
As you may have guessed, outdated websites have a higher abandonment rate. As a matter of fact, 38% of users will quit a website due to ugly content or layout, and 42% of users will quit due to bad functioning. In order to remain competitive and fulfill customer expectations, websites need to adopt new technologies and design trends.
Top 5 Signs of Outdated Website
Some of the most crucial elements for a website to look credible, rank highly in search engines, and convert visitors are a fresh design and user experience. Your potential customers, whether you operate a B2C or B2B company, are always adjusting to the newest tools and opportunities. The expectations they have for a website’s quality are always rising. On the other hand, an outdated website can negatively affect your online sales, SEO rankings, conversion rates, consumer trust, and brand reputation. Older websites see a gradual decline in visitors over time.
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Here are 5 signs of outdated website you should know:
1. Your website isn’t secure
It should come as no surprise that an unsafe website can pose a serious risk to any company. Inadequate security exposes a website to data theft and hacking, jeopardizing a business’s assets, allowing domain hijacking, and putting your clients at risk of credit card fraud and identity theft.
Furthermore, Google now penalizes websites that are not SSL-secured. In addition to protecting consumers and enhancing the user experience, website security also helps with search engine optimization. Basic website security can be enhanced by installing an SSL certificate on the server. The information sent from the server to the browser is encrypted—all thanks to this certificate.
2. You are still using Flash
Google Search no longer supports Flash at all. Although Flash has a lot of exciting applications, the internet has sadly moved on. Along with other antiquated technologies that are rarely employed these days to create websites, a startling amount of websites still make use of them. The remedy could be as simple as eliminating the Flash parts from your website or as complex as redesigning it and migrating it to a different platform, depending on how essential Flash is to its operation.
3. Your website isn’t responsive
The issue that plagues the majority of individuals is that their websites take a long time to load. That seems insignificant, but the majority of users aren’t even aware that your website isn’t responsive. Of the one million most popular websites worldwide, about 24% are not mobile-friendly.
The easiest websites to navigate and utilize are the finest ones. You must design a mobile-friendly website, as half of all traffic comes from mobile devices. You are therefore losing money if your website isn’t responsive to mobile devices. Redesigning your website may be necessary because the majority of young people today look for information online.
4. Your users can’t find information easily
There should be no puzzles on your website. Your website is already failing if users have to search for what they want to find. Businesses frequently add more pages to accommodate updated information. However, this may quickly transform a passable website into a terrifying maze.
There ought to be no obstacles to entrance. A two-minute introductory video at the top of your page may seem cool, but consider if it actually makes it more difficult for users to find what they’re searching for. Remember that one page equals one goal. Hire a professional design company near you to ensure all the information is easy to access.
5. Your website is missing CTAs
Let’s get right to the subject. For better or worse, people these days have very short attention spans and want to know what options are available to them as soon as they land on your website.
Conceptual knowledge about your product or service is gathered elsewhere on your website, like in blog posts or landing pages. Visitors want to know what you’re about and what you have to offer when they get on your main webpage, especially if they found you directly through a search for your brand. You are missing out if you don’t have a call to action (CTA) that drives users to your money pages.
Closing Thoughts
As user expectations change over time, your website should adapt as well. A strong UX design will undoubtedly pay for itself in your company. However, maintaining an antiquated website will harm your online visibility, traffic, conversions, and reputation.
Ultimately, the goal of redesigning your website is to create an online environment that engages your audience and accurately reflects your brand. These crucial areas can help you turn your website into an effective tool that draws in and keeps visitors. You can hire a professional web design company near you like Livewire Web Solutions to design a mobile friendly website that is fast, beautiful and drives sales. Contact us today!