Maintaining an active blog is a must to increase getting organic search traffic which is more than half of all web traffic. Amongst all eCommerce platforms, Shopify and WordPress are the most popular ones. While Shopify is one of the biggest and most popular platforms out there, WordPress blogs, hosted a subdomain of your primary hosting. LiveWire Web Solutions, a Burlington web design company helps all e-merchants to make a sound decision regarding which platform to go for.
What is Shopify?
Shopify is one of the largest, safest, and most efficient eCommerce platforms which to home to more than 3.5 million live websites worldwide. Here one can directly create an e-shop without hiring web developers to have a website-developed background and start selling their products online. It offers templates that can be customized to meet any business’s branding requirements.
Shopify allows both digital and physical products to be sold online. If one has coding skills, one can customize the HTML and CSS of websites. Brands like Tesla, Netflix, BBC uses Shopify.
What is WordPress?
It is an open-source Content Management System created to publish blogs and business website development. Its clientele includes prominent names like The New York Times, Bloomberg, Spotify, to name a few.
Based on PHP and MYSQL, due to changes in the core code, WordPress has various themes and plugins so that one care create various kinds of sites like real estate, online magazines, etc. It has two versions: Hosted WordPress, a software as service (SaaS) tool, and Self-hosted WordPress,
Let’s figure out which one is better- point by point
SETUP
Setting up a built-in blog on Shopify is the easiest. All you have to do is log in to the Shopify admin console, then click on the online store section and then blog posts; and then click on manage posts and click add blog. All one has to give a title of the blog, manage the comments on the blogs in moderation and save the blog.
But to set up a WordPress blog on Shopify, you need to hire WordPress experts to have the WordPress blog hosted somewhere with its IP address, then connect with the domain registration to get the subdomain of the main domain changed to point to the WordPress hosting.
SEO
Subdomain and subfolder have an impact on SEO, Shopify’s subfolder is better than WordPress’s subdomain as it only works for international sites and partitioned sites. Speed is a huge factor for mobile web users.
Shopify is also better in this situation as WordPress tends to be a bit slower with having to resolve the subdomain and all those files at the new host IP.
VERSATILITY
Blogs that can adapt to changes in the future can rank higher on search engines. Google with its rich snippets meaning it likes structured data throughout any site.
WordPress wins this category.
As Shopify allows making changes but withing blogs, very little control is there. WordPress has a free plugin directory as developers sell their plugins on various websites. Keep in mind that Shopify is online-store-centric, so expanding functionalities on blogs here is difficult.
DESIGN AND EASE OF USE
WordPress is more flexible when it comes to designing exotic-looking sites with its modules which they code to wrap in a wide variety of ways. Shopify has themes that more or less look the same but you can always ay a developer to make themes for both platforms.
In this category, Shopify has an edge over WordPress as the blogs which are built into the store share the theme of the store.
Conclusion
Thinking of running blogs that would generate more traffic and business, then the blogs need to be customized and easier to find. LiveWire Web Solutions helps you every step of the way from creating blog posts to customizations on it. Contact us today to get a free estimate, or explore our website for more information.